How to manage disruptions without losing your corporate identity
We’re living in a rapidly changing world, and especially in this post-COVID era, the speed at which things are evolving is staggering. Consumer needs and
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Simeon Taiwo - Senior Partner
Helping small businesses in Nigeria to achieve steady and measurable growth by exposing them to the practical tools and principles of effective branding that truly move the growth needle.
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GAME-CHANGING INSIGHTS FOR YOUR SMALL BUSINESS BRAND
Importance of customer lifetime value and how to calculate it
In branding, we talk a lot about improving your customers’ experiences on a regular basis, making them your top priority, and keeping them from considering
How to turn an angry customer to a brand advocate
Even if what you are selling is goodness and mercy, there is always the possibility of an unhappy customer. Negative feedback doesn’t always mean something
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