You can use this calculator as many times as you want. Remember, you don’t use it for just one customer. Customer lifetime value is more of a comparative analysis that enables you to compare two or more customers to identify which one is the most valuable.

Customer Lifetime Value (CLV) Calculator

Insert the name of a customer*
You can either use a real name or fictional name
Frequency of patronage per year*
Number of times customer patronizes in a year
Average profit per transaction (₦)*
Average profit made from the customer's single transaction
Number of years of repeat purchase*
Number of years the customer has spent with you
Total number of transactions
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